1.9:

Marketing Myopia

Business
Marketing
JoVE 비디오를 활용하시려면 도서관을 통한 기관 구독이 필요합니다.  전체 비디오를 보시려면 로그인하거나 무료 트라이얼을 시작하세요.
Business Marketing
Marketing Myopia

82 Views

01:17 min

May 23, 2024

Marketing myopia is a concept that highlights the shortsightedness of businesses when they focus too narrowly on their products or services rather than understanding and addressing the broader needs and wants of their customers. This myopic view can lead to a failure to recognize changes in consumer preferences and market dynamics, ultimately hindering long-term success.

In order to avoid marketing myopia, businesses should adopt a customer-centric approach, continually adapt to evolving consumer needs, and focus on delivering value rather than just selling products or services. By doing so, they can remain competitive and relevant in an ever-changing marketplace.