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Spotlighting Customers’ Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
JoVE Journal
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JoVE Journal Davranış
Spotlighting Customers’ Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Spotlighting Customers’ Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

DOI:
10.3791/58846-v

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06:30 min

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May 24, 2019

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, ,
1Department of Management/MAPP,Aarhus University, 2Department of Psychology & CTF, Service Research Center,Karlstad University, 3Department of Business Administration & CTF,Karlstad University

'Bölümler'

  • 00:04'Başlık'
  • 00:43Experimental Design and Stimuli and Choosing Eye-tracking Equipment
  • 01:49Data Collection Procedure
  • 03:35Results: Analyzing Customers Visual Attention at the Stock, Shelf and Store Levels
  • 06:00Conclusion

Özet

'Otomatik Çeviri'

'Otomatik Çeviri'

This article presents a new conceptualization of the in-store search process, the 3S Model, which captures customers’ visual attention at three distinct levels of analysis: Stock, Shelf, and Store. We illustrate the usefulness of our conceptualization through three eye-tracking studies, one from each level of analysis in the 3S Model.

'Etiketler'

3S ModelVisual AttentionStockShelfStoreEye TrackingConsumer Decision-makingShopping ListOlive OilCoffeeProduct Choice

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