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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
JoVE Journal
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JoVE Journal Nörobilim
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

13,892 Views

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06:39 min

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August 28, 2017

DOI:

10.3791/55872-v

DOI:
10.3791/55872-v

•

06:39 min
August 28, 2017

•

19 Views
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1Department of Molecular Medicine,Sapienza University of Rome, 2Department of Communication and Social Research,Sapienza University of Rome, 3Department of Anatomical, Histological, Forensic, and Orthopedic Sciences,Sapienza University of Rome, 4BrainSigns SRL

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The following protocol describes a series of operational and computational steps required to properly estimate the emotional and cerebral reaction of a group of subjects towards a selected number of Public Service Announcements (PSAs) against smoking, aired in the USA and Europe during the period between 1998 and 2015.

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ElectroencephalographicHeart RateGalvanic Skin ResponseAdvertising PerceptionPublic Service AnnouncementsAntismokingNörobilimMarketing ResearchFrontal Alpha Band AsymmetryFrontal ThetaEmotional IndexGalvanic Skin ResponseHeart Rate

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Cartocci, G., Caratù, M., Modica, E., Maglione, A. G., Rossi, D., Cherubino, P., Babiloni, F. Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements. J. Vis. Exp. (126), e55872, doi:10.3791/55872 (2017).

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