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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
JoVE Journal
Neuroscienze
This content is Free Access.
JoVE Journal Neuroscienze
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
DOI:

06:39 min

August 28, 2017

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Capitoli

  • 00:05Titolo
  • 01:18EEG Setup and Recording
  • 04:24Results: Cerebral and Emotional Reactions to PSAs
  • 05:19Conclusion

Summary

Traduzione automatica

The following protocol describes a series of operational and computational steps required to properly estimate the emotional and cerebral reaction of a group of subjects towards a selected number of Public Service Announcements (PSAs) against smoking, aired in the USA and Europe during the period between 1998 and 2015.

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