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3S モデルで在庫、棚、店舗のレベルで顧客の視覚的な注意をスポットライト
JoVE Journal
Comportamento
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JoVE Journal Comportamento
Spotlighting Customers’ Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
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3S モデルで在庫、棚、店舗のレベルで顧客の視覚的な注意をスポットライト

4,933 Views

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06:30 min

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May 24, 2019

DOI:

10.3791/58846-v

DOI:
10.3791/58846-v

•

06:30 min
May 24, 2019

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3 Views
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1Department of Management/MAPP,Aarhus University, 2Department of Psychology & CTF, Service Research Center,Karlstad University, 3Department of Business Administration & CTF,Karlstad University

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3S ModelVisual AttentionStockShelfStoreEye TrackingConsumer Decision-makingShopping ListOlive OilCoffeeProduct Choice

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Otterbring, T., Wästlund, E., Shams, P. Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model. J. Vis. Exp. (147), e58846, doi:10.3791/58846 (2019).

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