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Utilisation d'un magasin virtuel comme outil de recherche pour enquêter sur le comportement des consommateurs en magasin

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Comportamento

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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

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Utilisation d'un magasin virtuel comme outil de recherche pour enquêter sur le comportement des consommateurs en magasin

11,103 Views

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09:17 min

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July 24, 2017

DOI:

10.3791/55719-v

DOI:

10.3791/55719-v

•

09:17 min

July 24, 2017

•

4 Views

Kunalai Ploydanai², Jos van den Puttelaar³, Erica van Herpen², Hans van Trijp²

¹Wageningen University and Research, ²Marketing Consumer Behaviour Group, ³Wageningen Economic Research

Tags

Virtual Store Consumer Research In-store Behavior Store Layout Virtual Reality Product Placement Supermarket Data Collection Experimental Conditions

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