Zum Anzeigen dieser Inhalte ist ein JoVE-Abonnement erforderlich. Melden Sie sich an oder starten Sie Ihre kostenlose Testversion.
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
11,121 Views
•
09:17 min
•
July 24, 2017
DOI:
Summary
Automatically generated
This paper describes the use of a desktop virtual store to create virtual shopping environments to investigate in-store consumer behavior. A description of the protocol to build and run experiments, example results from an experiment concerning store layout, and important considerations when conducting virtual store experiments are presented.
Read Article
Cite this Article
Ploydanai, K., van den Puttelaar, J., van Herpen, E., van Trijp, H. Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior. J. Vis. Exp. (125), e55719, doi:10.3791/55719 (2017).
Copy