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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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Journal JoVE Sciences du comportement
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

11,103 Views

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09:17 min

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July 24, 2017

DOI:

10.3791/55719-v

DOI:
10.3791/55719-v

•

09:17 min
July 24, 2017

•

4 Views
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1Wageningen University and Research, 2Marketing Consumer Behaviour Group, 3Wageningen Economic Research

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Virtual StoreConsumer ResearchIn-store BehaviorStore LayoutVirtual RealityProduct PlacementSupermarketData CollectionExperimental Conditions

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Ploydanai, K., van den Puttelaar, J., van Herpen, E., van Trijp, H. Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior. J. Vis. Exp. (125), e55719, doi:10.3791/55719 (2017).

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