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利用3S 模型, 在库存、货架和商店级别突出客户的视觉关注
JoVE Journal
Verhalten
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JoVE Journal Verhalten
Spotlighting Customers’ Visual Attention at the Stock, Shelf and Store Levels with the 3S Model
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利用3S 模型, 在库存、货架和商店级别突出客户的视觉关注

4,974 Views

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06:30 min

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May 24, 2019

DOI:

10.3791/58846-v

DOI:
10.3791/58846-v

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06:30 min
May 24, 2019

•

5 Views
, ,
1Department of Management/MAPP,Aarhus University, 2Department of Psychology & CTF, Service Research Center,Karlstad University, 3Department of Business Administration & CTF,Karlstad University

Summary

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本文介绍了店内搜索过程的一个新概念, 即3S 模型, 它在三个不同的分析级别捕获了客户的视觉关注: 库存、货架和商店。我们通过三项眼动追踪研究来说明我们的概念化的有用性, 其中一项来自3S 模型中的每个分析级别。

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Cite this Article

Otterbring, T., Wästlund, E., Shams, P. Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model. J. Vis. Exp. (147), e58846, doi:10.3791/58846 (2019).

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