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Elettroencefalografici, frequenza cardiaca e valutazione di risposta galvanica della pelle per una percezione di pubblicità Studio: applicazione per annunci di servizio pubblico antifumo
JoVE Journal
Neurowissenschaften
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JoVE Journal Neurowissenschaften
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Elettroencefalografici, frequenza cardiaca e valutazione di risposta galvanica della pelle per una percezione di pubblicità Studio: applicazione per annunci di servizio pubblico antifumo

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06:39 min

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August 28, 2017

DOI:

10.3791/55872-v

DOI:
10.3791/55872-v

•

06:39 min
August 28, 2017

•

5 Views
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1Department of Molecular Medicine,Sapienza University of Rome, 2Department of Communication and Social Research,Sapienza University of Rome, 3Department of Anatomical, Histological, Forensic, and Orthopedic Sciences,Sapienza University of Rome, 4BrainSigns SRL

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ElectroencephalographicHeart RateGalvanic Skin ResponseAdvertising PerceptionPublic Service AnnouncementsAntismokingNeurowissenschaftenMarketing ResearchFrontal Alpha Band AsymmetryFrontal ThetaEmotional IndexGalvanic Skin ResponseHeart Rate

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Cartocci, G., Caratù, M., Modica, E., Maglione, A. G., Rossi, D., Cherubino, P., Babiloni, F. Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements. J. Vis. Exp. (126), e55872, doi:10.3791/55872 (2017).

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