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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
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JoVE Journal Verhalten
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior

DOI:
10.3791/55719-v

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09:17 min

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July 24, 2017

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, , ,
1Wageningen University and Research, 2Marketing Consumer Behaviour Group, 3Wageningen Economic Research

Kapitel

  • 00:05Titel
  • 01:15Building Virtual Stores
  • 02:30Main Test Setup
  • 05:33Data Export Analysis
  • 06:43Results: Store Layout Influences Number of Products Purchased
  • 08:00Conclusion

Summary

Automatische Übersetzung

Automatische Übersetzung

This paper describes the use of a desktop virtual store to create virtual shopping environments to investigate in-store consumer behavior. A description of the protocol to build and run experiments, example results from an experiment concerning store layout, and important considerations when conducting virtual store experiments are presented.

Tags

Virtual StoreConsumer ResearchIn-store BehaviorStore LayoutVirtual RealityProduct PlacementSupermarketData CollectionExperimental Conditions

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