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神经科学
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
JoVE 杂志
神经科学
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JoVE 杂志 神经科学
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

13,789 Views

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06:39 min

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August 28, 2017

DOI:

10.3791/55872-v

DOI:
10.3791/55872-v

•

06:39 min
August 28, 2017

•

5 Views
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1Department of Molecular Medicine,Sapienza University of Rome, 2Department of Communication and Social Research,Sapienza University of Rome, 3Department of Anatomical, Histological, Forensic, and Orthopedic Sciences,Sapienza University of Rome, 4BrainSigns SRL

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ElectroencephalographicHeart RateGalvanic Skin ResponseAdvertising PerceptionPublic Service AnnouncementsAntismoking神经科学Marketing ResearchFrontal Alpha Band AsymmetryFrontal ThetaEmotional IndexGalvanic Skin ResponseHeart Rate

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Cite this Article

Cartocci, G., Caratù, M., Modica, E., Maglione, A. G., Rossi, D., Cherubino, P., Babiloni, F. Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements. J. Vis. Exp. (126), e55872, doi:10.3791/55872 (2017).

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