Price adjustment strategies also vary based on customer demand, location, and competition.
• Dynamic and Internet Pricing is a strategy where prices are continuously adjusted based on individual customer needs. Uber, for example, increases fares during peak hours due to high demand. Similarly, Amazon changes product prices daily, considering factors like demand, competition, and customer behavior.
• International Pricing involves setting different product prices in different countries based on costs, economic conditions, and purchasing power. For instance, Apple's iPhone prices differ across countries due to import duties and transportation costs.
• Geographical Pricing adjusts prices according to the customer's location. It accounts for distribution costs, market conditions, and promotional variations. Strategies include:
‣ Zone Pricing, where prices vary by geographical zone and corresponding shipping costs.
‣ F.O.B Origin Pricing, where customers pay freight from factory to destination, for example, bulk book orders from a publisher.
‣ Uniform Delivered Pricing where the same price is charged regardless of location. Amazon Prime offers all members free shipping, regardless of location.
‣ Freight Absorption Pricing, where the seller bears freight charges.
‣ Basing-point pricing is where all customers are charged standard freight costs from a selected basing point, irrespective of actual distance.
