Diffusion is the net movement of particles from an area of high concentration to one of lower concentration.
Movement of molecules into and out of cells is mediated by the semi-permeable cell membrane.
Water moving across cell membranes by diffusion is referred to as osmosis.
In plant cells, the additional cell wall means the amount of water that can enter a cell is limited by turgor pressure.
Increased diffusion rates at larger cell sizes means unicellular organisms are typically very small. In multicellular organisms, physiology may be adapted for greater surface area in organs where diffusion is necessary.