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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
JoVE Journal
Neurowissenschaften
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JoVE Journal Neurowissenschaften
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

DOI:
10.3791/55872-v

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06:39 min

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August 28, 2017

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, , , , , ,
1Department of Molecular Medicine,Sapienza University of Rome, 2Department of Communication and Social Research,Sapienza University of Rome, 3Department of Anatomical, Histological, Forensic, and Orthopedic Sciences,Sapienza University of Rome, 4BrainSigns SRL

Kapitel

  • 00:05Titel
  • 01:18EEG Setup and Recording
  • 04:24Results: Cerebral and Emotional Reactions to PSAs
  • 05:19Conclusion

Summary

Automatische Übersetzung

Automatische Übersetzung

The following protocol describes a series of operational and computational steps required to properly estimate the emotional and cerebral reaction of a group of subjects towards a selected number of Public Service Announcements (PSAs) against smoking, aired in the USA and Europe during the period between 1998 and 2015.

Tags

Keywords: ElectroencephalographicHeart RateGalvanic Skin ResponseAdvertising PerceptionPublic Service AnnouncementsAntismokingNeurowissenschaftenMarketing ResearchFrontal Alpha Band AsymmetryFrontal ThetaEmotional IndexGalvanic Skin ResponseHeart Rate

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