Social Responsibility and Ethics in Marketing

Businesses often use profitable marketing strategies that can be criticized for harming customers, organizations, and society instead of promoting a …

The digital age poses risks, including data misuse and cyberattacks, leading to financial loss, identity theft, and privacy breaches. As a result, …

In the age of data-driven marketing, businesses leverage extensive customer data to personalize promotions, communications, and products. As a result, …

Target audience selection is crucial for businesses to customize messages and maximize marketing efficiency. Simultaneously, it's crucial to maintain …

Responsible product development involves creating or improving products focusing on customer needs and broader societal and environmental impact. It …

The price of a product or service shapes customer perception of value, driving revenue and market positioning for businesses. But, companies often engage …

Deceptive marketing uses false or manipulative tactics, like misleading ads and hidden fees, to persuade consumers. It arises from either the absence, …

Cultural insensitivity refers to a lack of awareness or understanding of different cultures, which can lead to offensive or disrespectful content. This …

Green marketing is about promoting products or services by highlighting their environmental advantages. These products or services are produced and …

Conscious marketing involves mindful and ethical strategies developed by businesses aimed at positively impacting society and fostering customer trust. It …

Social responsibility and company citizenship define a firm's actions towards society and communities. A company's exercise of its rights, …

Sustainable marketing means caring for the environment and society while ensuring the profits and well-being of future generations. Five fundamental …