8.18:
Online Marketing II
Businesses use a dynamic blend of online marketing tools, including search engine optimization, content marketing, pay-per-click, social media, email, and more.
Let's consider Domino's to demonstrate the variety of online marketing tools it uses to attract and engage customers.
SEO or search engine optimization aids in enhancing website visibility through strategic keywords and content to secure top search rankings.
It ensures that the brand features among the top results when a search query is initiated.
Content marketing features blogs and videos to update the customers about the latest offerings and deals.
It facilitates product comparisons and helps brands connect with the audience.
Pay-per-click advertisements placed on websites and search engines direct people to a company's website or online store.
Brand placements on Facebook, X, and Instagram create an impactful social media presence for brand visibility and promotions.
Personalized email messages nurture potential customers and help in building profitable relationships.
This integrated combination of online marketing tools helps brands provide a gratifying and captivating customer experience.
8.18 Online Marketing II
Online marketing encompasses a wide range of strategies designed to reach customers through internet-based channels, including these five essential types:
SEO (Search Engine Optimization): involves optimizing a brand's online content to appear as a top result for specific keyword searches. By optimizing a company's website and content for search engines, the brand can increase visibility in organic search results.
Content Marketing: focuses on creating and sharing valuable, relevant, and consistent content to attract and engage a defined audience in order to increase brand awareness, customer engagement, and sales.
Email Marketing: involves sending promotional messages to people who have signed up to receive them, which can include newsletters, updates, discounts, and more.
Pay-per-click (PPC): is an online marketing model where advertisers purchase visits to their company's site instead of earning them organically. Google AdWords is the most popular PPC platform.
Social media: platforms are used to connect with audiences, build brands, boost sales, and drive website traffic. Publish great content, engage with followers, analyze results, and run social media ads.
Each online marketing type has unique strengths and can be used to achieve specific goals.