社会评判和决策

The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized …

A schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and …

People tend to know what behavior is expected of them in specific, familiar settings. A script is a person’s knowledge about the sequence of events …

A heuristic is a general problem-solving framework (Tversky & Kahneman, 1974). You can think of these as mental shortcuts that are used to solve …

The representative heuristic describes a biased way of thinking, in which you unintentionally stereotype someone or something. For example, you may assume …

In order to make good decisions, we use our knowledge and our reasoning. Often, this knowledge and reasoning is sound and solid. However, sometimes, we …

The confirmation bias is the tendency to focus on information that confirms our existing beliefs and ignore information that is inconsistent with our …

Hindsight bias leads you to believe that the event you just experienced was predictable, even though it really wasn’t. In other words, you knew …

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding …