8.1:
Communication Process
The communication process is the transmission and reception of messages or information from one sender to the receiver.
It involves the sender encoding an idea into a message and transmitting it to the receiver through channels.
Consider Burger King's campaign encouraging social distancing during COVID-19 in Italy.
The sender, Burger King, wanted to boost its sales and communicate the idea of social distancing.
The idea was cleverly coded into a message conveyed through the "Social Distancing Whooper" advertisement.
It showed additional onion slices in the burger, symbolizing that it could lead to bad breath, causing people to keep their distance.
Posters, digital media, and billboards were used as channels to communicate the message to the receivers, who are the customers.
The campaign resulted in a 65% boost in Burger King's sales, successfully closing the communication loop.
That's because the receivers could decode and understand the humorous message.
On the other hand, noise disrupts messages and hampers comprehension.
Recognizing the impact of noise is vital for clear, effective communication.
8.1 Communication Process
The communication process is a fundamental concept in effective interaction involving the transmission and reception of messages.
It begins with an idea from the sender. This idea is encoded into a message, which then travels through a chosen channel, such as speech, writing, or digital media, to the receiver.
The message is decoded by the receiver, who then interprets its meaning.
Feedback, either verbal or non-verbal, is then sent back to the sender, confirming receipt and understanding of the message. As a result, it completes the communication loop.
However, the process can be disrupted by 'noise,' which distorts the message, affecting its interpretation.
Noise can be semantic (misunderstandings), physiological (biological factors like hunger or fatigue), or physical (environmental disturbances). Understanding these disruptions is crucial to maintaining clear communication.
A real-world example of this process can be seen in advertising campaigns where a company (sender) transmits a message through an advertisement (channel) to consumers (receivers).
The consumers' reactions (feedback) indicate how well the message was received and understood. The success of the communication process directly impacts the effectiveness of such campaigns.